Firecrown Acquires Active Interest Media’s Marine Group

Firecrown, the biggest media platform for prosperous fanatics, has acquired Lively Curiosity Media’s (AIM) Marine Group, a premier supply for boating content material protecting yachting, crusing, fishing, and boating. The acquisition consists of:

Andy Clurman, CEO of Lively Curiosity Media commented, “Firecrown has constructed an unbelievable platform within the Aviation and Marine classes. As we additional align our portfolio round house constructing and residential arts, Craig Fuller is a incredible new proprietor to take our marine property to the following stage.”

Firecrown is already a frontrunner in marine content material and leisure, however with this transaction, the marine platform has grown to 21 titles, serving all elements of the leisure marine enterprise. 

Firecrown’s marine platform now consists of:

Boating: Boating, Soundings, Wakeboarding, Boaters College  

Yachts: Energy & Motoryacht, Yachting, Yachts Worldwide, Passagemaker, Trawlerfest  

Fishing: Salt Water Sportsman, Sport Fishing, Sport Fishing TV, Anglers Journal

Crusing: Sail, Crusing World, Cruising World, Helly Hansen Regatta Collection  

Marine B2B: Commerce Solely

Fuller, founder and CEO of Firecrown, acknowledged, “We’re excited to deliver these main marine media manufacturers onto the Firecrown platform. This can enable us to supply advertisers larger distribution and our viewers extra differentiated content material. Our purpose is to speculate considerably within the subsequent technology of those manufacturers.”

Firecrown plans to retain AIM’s editorial, gross sales and publishing employees, aiming to leverage synergies for development in digital, video and occasions. With this acquisition, Firecrown is the main media platform within the prosperous fanatic class with greater than 50 prosperous manufacturers throughout the marine, aviation and passion sectors. 

About Firecrown:

Firecrown isn’t simply the main media platform for prosperous fanatics; it’s pioneering the fusion of content material and commerce. With greater than 50 prestigious publications within the marine, aviation, and passion markets, Firecrown goes past conventional media. Its enterprise encompasses e-commerce, finance and actual property, all tailor-made to the communities engaged by its media shops. Serving greater than 24 million U.S. households labeled as prosperous fanatics, these customers have appreciable disposable revenue and are eager to put money into their passions and adventures. Firecrown is headquartered in Chattanooga, Tennessee.